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Mercedes-Benz is suspending its two-year-old subscription service after mediocre sales, Automotive News reports.

Mercedes-Benz USA head of sales Adam Chamberlain described the service as a learning experience that would have been expanded if sales were better. “If the demand would have been unbelievable, then it could have gone further,” Chamberlain told Automotive News last week.

“But demand was just OK, so we kept it.”

Mercedes-Benz first rolled out its Collection subscription service in Atlanta in 2018 with the goal of appealing to customers who want to have access to a fleet of fancy cars but don’t necessarily want to own one. The program offered subscribers access to 30 models for a monthly fee, which included insurance, 24/7 roadside assistance, and vehicle maintenance.

But Collection never expanded beyond the initial pilot cities of Philadelphia, Atlanta, and Nashville. The service drew a few hundred customers, and Mercedes executives had expected it to turn a profit in the first 12 to 18 months, Auto News reports. A spokesperson for Mercedes-Benz did not immediately return a request for comment.

Mercedes’ Collection consisted of three tiers: Signature for $1,095 a month, Reserve for $1,595 a month, and Premiere for $2,995 a month. A one-time $495 joining fee is also required. As of February 2020, Mercedes was still trying to juice sales by adding a new tier consisting of the automaker’s high-performance AMG models.

But Mercedes isn’t walking away empty-handed. Chamberlain told Auto News that the automaker was able to collect “a mountain of data” on its subscribers, many of whom were, on average, 10 years younger than the automaker’s typical customers. This will help the car company’s better target millennial-aged car buyers in the future, he said.

Subscriptions have been a mixed bag for the auto industry. Ford walked away from its service last fall following low demand. Cadillac shut down its service Book in 2018, only to resurrect it several months later with fewer options.

Other automakers have had some success. BMW, Porsche, Audi, Volvo, Nissan, and Jaguar are still offering some variation of a subscription service. Even the big car rental companies, Hertz and Enterprise, are getting in on the action. Most of these subscriptions are only available in specific cities and are still in the pilot phase.

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White woman pulls gun on black woman, daughter during parking lot argument

A white woman pulled a gun on a black mother and her 15-year-old daughter during a heated caught-on-camera confrontation Wednesday at a Michigan Chipotle.

Video of the incident in the eatery’s parking lot in Lake Orion shows the woman, in a black T-shirt, point the gun at the mom, Takelia Hill.

“Get away,” the woman warns, as Hill can be heard saying, “She got the gun on me!”

The women begin arguing, as the one with the gun backs up near her SUV, screaming, “Get the f–k back!” at Hill.

The heated confrontation erupted after the woman allegedly bumped into Hill’s teen daughter, Makayla Green, while exiting the Chipotle in Orion Township at about 8 p.m.

“Before I could walk into Chipotle, this woman was coming out and I had moved out the way so she can walk out,” Green told The Detroit News. “She bumped me and I said, ‘Excuse you.’ And then she started cussing me out and saying things like I was invading her personal space.”

Frightened, the teen called her mom over.

“I walked up on the woman yelling at my daughter,” Hill said. “She couldn’t see me because her back was to me, but she was in my daughter’s face.”

The alleged bump was not caught on video. The footage picks up after the altercation moved into the parking lot, and begins with Hill and her daughter arguing with the unidentified woman as they demand an apology.

“You’re very racist and ignorant,” the teen says at one point, after a man in the driver’s seat of the SUV helps the woman into the passenger seat of the car.

The altercation then continues with the woman telling Hill, “You cannot just walk around calling white people racist.”

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“Why would you bump her? Why didn’t you say sorry?” Hill continuously asks the woman in response.

The woman goes on to say, “White people aren’t racist … I care about you and I’m sorry if you had an incident that has made someone make you feel like that. No one is racist.”

The woman rolls her window up and the SUV begins backing out of the parking spot.

Hill is seen stepping back as the SUV starts to drive away, before she then hits the back window of the vehicle, claiming she thought the driver was going to hit them.

That’s when the woman jumps back out of the SUV and pulls a gun on Hill and her daughter, and Hill can be heard saying “She got the gun on me!” as the woman yells “Get the f–k back!”

The woman was later arrested by police, according to the Daily Mail.

Auburn Hills Police department confirmed the incident happened to the outlet but it is not known if the woman was charged.

The video, which was tweeted by Green, has received more than 7 million views as of Thursday.

Filed under chipotle mexican grill ,  racism ,  viral videos ,  7/2/20 Share this article: Share this:
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