This news has been received from: New York Post

All trademarks, copyrights, videos, photos and logos are owned by respective news sources. News stories, videos and live streams are from trusted sources.

Alphabet’s Google upended plans by European media companies to block it from harvesting data about their readers and slash some of its dominance in online advertising, seven people involved in the talks said this month.

Publishers had expected to use data privacy measures going into effect Aug. 15 to bar Google from storing insights about readers, sapping the data advantage that has enabled it to dominate a market filled with advertisers hungry for information to target potential customers.

But Google said it will cut off publishers from a lucrative flow of ads if they follow through with curbing its data collection. Negotiations continue, but Google holds greater leverage because it dominates in both advertising tools and access to advertisers within the $100 billion annual global banner ads market.

“You have to basically implement what [Google] expects from you or you’re out of the market – you can’t do without them,” said Thomas Adhumeau, general counsel at S4M, which competes with Google in software for advertisers.

The publishers’ strategy and the ongoing discussions have not been previously reported.

Google repeatedly has outmaneuvered website owners and its competitors over the last decade to ensure its dominance. In several cases, publishers circumvented Google to attract higher prices for ads, only to see Google reassert itself as an indispensable cog.

Rivals and publishers contend some of Google’s actions were unlawfully anticompetitive, and authorities in US, the UK, the European Union and Australia this year are considering pursuing penalties, with some even mulling breaking up Google.

Media giant News Corp. this year publicly complained to Australian regulators about Google gaining an advantage over publishers by harvesting audience data. Other companies said they will complain if Google does cut off some ads in August.

Google describes the online ads industry as competitive and says its policies aim to square European Union privacy law with how its ad tools work.

The EU’s two-year-old General Data Protection Regulation requires companies to get users’ permission or have a legitimate reason before handling their data. It prompted the Interactive Advertising Bureau of Europe (IAB), a consortium involving Google along with its clients and partners, to develop a technical protocol known as the Transparency and Consent Framework (TCF) for ensuring all of them had the appropriate approvals from consumers.

IAB Chief Executive Townsend Feehan said that pushed by major publishers, the consortium last year agreed to ask users for two separate permissions previously tied together: one to be shown personalized ads, the other to have their personal data collected in a profile.

Some websites and apps planned to omit the second permission. That would starve Google’s profile-building, while still allowing those properties to serve up personalized ads from Google’s clients.

But Google now says consumers must grant both permissions to get personalized ads.

“This is contrary to what was agreed” by the consortium, said Angela Mills Wade, executive director of the European Publishers’ Council.

Chetna Bindra, a senior product manager at Google, said its policy around TCF keeps the status quo.

It “doesn’t change any of our policies for publishers, including our consent policy, which helps ensure users have transparency into and control over how their data is being collected and used to serve personalized ads,” Bindra said.

Some Google rivals such as advertiser software maker MediaMath said they may split the data permissions, giving publishers another way to undercut Google. But they still would have to forgo its bountiful ad supply.

see also
EU says Facebook, Twitter, Google should report monthly on fake news fight BRUSSELS – Facebook, Google and Twitter should provide monthly reports...

Media groups Axel Springer of Germany and Schibsted of Norway are among those frustrated with Google’s stance.

“We are concerned when big players seek to dictate the ways we should process data,” said Schibsted Chief Privacy Officer Ingvild Ness. “It’s concerning and problematic if we end up in a situation where certain companies become gatekeepers.”

Google uses software, which millions of partner websites rely on to display ads, to track readers’ location, characteristics and the pages and content they consume. These rich profiles allow marketers to target ads to particular users as they browse online.

Publishers, no matter how vast their own audiences, have struggled to compete with the breadth of Google’s profiles.

“When Google harvests that data and enriches their profiles, Google could be seen as bleeding publishers dry one drop at a time,” said Adrien Thil, chief privacy officer at Smart, which competes with Google in publisher software.

Media companies must share revenue with Google to access the unparalleled number of advertiser clients it attracts with its data. Globally, publishers’ share of Google ad revenue has fallen in half to 16 percent over the last decade, according to a paper released this month by Dina Srinivasan, an antitrust consultant to News Corp.

Filed under alphabet inc. ,  data ,  european union ,  google ,  6/30/20 Share this article: Share this:
  • Facebook
  • Twitter
  • Flipboard
  • WhatsApp
  • Email
  • Copy

Read Next

Workers sue Las Vegas casinos for failing to protect them ...

Read Next

Workers sue Las Vegas casinos for failing to protect them ...

Share Selection

Columnists
  • Jennifer Gould DineOut nonprofit looks to redesign NYC eateries for outdoor dining
  • Keith J. Kelly Verizon joins in on Facebook ad boycott
  • John Crudele Fannie Mae not doing enough to help with mortgages during coronavirus crisis
see all columnists Trending Now in Business
  • This story has been shared 3,920 times. 3,920

    Ad sales plunge in May as lack of NBA hurts Disney, WarnerMedia
  • This story has been shared 3,482 times. 3,482

    Liquor stores fed up with coronavirus booze-to-go rules for restaurants
  • This story has been shared 2,671 times. 2,671

    Sorry, Kylie: Mega-deal could make Kim the family's first actual billionaire
  • what to shop now The best 4th of July furniture sales at Wayfair, Frontgate and more Asos takes 50 percent off clothes, swimwear and more for flash sale Gap takes 60 percent off everything for sitewide Great Gap Sale Nordstrom takes up to 60 percent off apparel, shoes and more Lululemon offers up to 50 percent off apparel, accessories and more Now On Now on Page Six
  • JoJo Fletcher on ‘difficult’ first year with Jordan Rodgers post-‘Bachelorette’ JoJo Fletcher on ‘difficult’ first year with Jordan Rodgers post-‘Bachelorette’
  • Megan Fox and Machine Gun Kelly get cozy at LAX airport Megan Fox and Machine Gun Kelly get cozy at LAX airport
  • Kylie Jenner pairs her pink hair with a matching bra Kylie Jenner pairs her pink hair with a matching bra
  • SEE ALL Video Video length 37 seconds :37 Windshield-kicking hero rescues three people from burning van More Stories page six Donald Trump Jr. spotted at packed, mask-less Hamptons party nypost Video shows moment creep tries to abduct girl while mom is distracted New York Post
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Messenger
    • Email
    • YouTube
    • Email Newsletters
    • Mobile Apps
    • Contact Us
    • Tips
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Messenger
    • Email
    • YouTube
    • Sections & Features
      • News
      • Tech
      • Metro
      • Real Estate
      • Page Six
      • Video
      • Sports
      • Photos
      • Business
      • Alexa
      • Opinion
      • Covers
      • Entertainment
      • Horoscopes
      • Fashion
      • NY Post Shopping
      • Sports Odds
      • Living
      • Classifieds
      • Media
    • Newsletters & More
      • Email Newsletters
      • RSS Feeds
      • Store
      • Home Delivery
        • Subscribe
        • Manage Subscription
        • Delivery Help
    • Help/Support
      • Customer Service
      • App FAQ & Help
      • Contact Us
        • Tips
        • Newsroom
        • Letters to the Editor
        • Reprints
        • Careers
    • Apps
      • iPhone App
      • iPad App
      • Android Phone
      • Android Tablet
      • Advertise
        • Media Kit
        • Contact

    Post Digital Network

    • Page Six
    • Page Six Style
    • Decider

    © 2020 NYP Holdings, Inc. All Rights Reserved Terms of Use Privacy Notice Your Ad Choices Sitemap

    Your California Privacy Rights Do Not Sell My Personal Information

    New York Post

    Would you like to receive desktop browser notifications about breaking news and other major stories?

    Not Now Yes Please

    Send to Email Address Your Name Your Email Address Cancel Post was not sent - check your email addresses! Email check failed, please try again Sorry, your blog cannot share posts by email. click to copy

    News Source: New York Post

    Tags: google alphabet inc data european union google

    NBA Draft Prospect Profile: Why Obi Toppin isn’t worth the No. 1 pick

    Next News:

    China demands information from four US media companies, cites similar demands from Washington

    China has demanded four U.S. media outlets that operate in the country provide information on their staff and businesses, a move that comes in response to similar demands on Chinese state-controlled news outlets that operate in the U.S.

    Foreign ministry spokesperson Zhao Lijian announced Wednesday that The Associated Press, United Press International (UPI), CBS and National Public Radio must file documents detailing their staff, financial operations and real estate ownership, among other matters, within seven days. 

    Zhao said the move is in direct response to the U.S.’s decision in June to designate four Chinese media outlets as “foreign missions” amid accusations they promoted propaganda. The designation could require the Chinese outlets to reduce their staff in the U.S. and mandates similar disclosures. 

    “It should be pointed out that the above-mentioned measures by China are completely necessary countermeasures and are completely legitimate defenses compelled by unreasonable suppression of the U.S. side on Chinese media agencies in the United States,” Zhao said at a daily briefing.

    “China urges the U.S. to immediately change its course and correct its mistakes and stop the political suppression and unreasonable restrictions of the Chinese media,” he added.

    The Chinese media outlets that were targeted in June include China Central Television, China News Service, the People’s Daily and the Global Times. Xinhua News Agency, China Global Television Network, China Radio International, China Daily Distribution Corporation and Hai Tian Development USA were all slapped with similar designations in February. 

    The designations mandate that the outlets inform the State Department of their current personnel in the U.S., including some personal information about their staffers, and their property holdings.

    “Over the past decade and particularly under General Secretary Xi Jinping’s tenure, the [Chinese Communist Party] has reorganized China’s state propaganda outlets disguised as news agencies and asserted even more direct control over them,” State Department spokesperson Morgan Ortagus said in a statement last month. 

    Beijing responded at the time by revoking accreditation for American correspondents with The New York Times, The Wall Street Journal and The Washington Post.

    Wednesday’s announcement from Beijing comes at a time of heightened tension between the U.S. and China, with the Trump administration accusing Beijing of failing to do enough to blunt the spread of the coronavirus and hammering a new security law that critics fear will tamp down on freedoms in Hong Kong.

    Tags The Associated Press CBS News China media

    Other News

    • Man Utd target Kalidou Koulibaly’s transfer fee slashed from £91m to £64m by Napoli and ‘tells club he’s off in summer’
    • Apple, Google, Amazon, and Facebook CEOs will testify before Congress
    • Cartels Target Top Cop as Killings Soar in Mexico
    • CNN Edges Out Fox News in the Demo in Tuesday Daytime Ratings, Fox Continues Dominance in Primetime
    • Why Turnaround Investors Will See FedEx Stock Flying Even Higher After These Gains
    • Trump Gives Putin a Pass on Bounties So He Can Target Leakers Instead
    • The S&P 500 could get ugly in the near future, Jim Cramer warns
    • The S&P 500 'could get ugly' in the near future, Jim Cramer warns
    • Target’s Summer Sale Is Packed With So Many Amazing Deals, You Can’t Not Shop It
    • Apple, Google, Amazon and Facebook CEOs agree to testify in House antitrust hearing
    • Googles Healthcare Sister Company Verily Suspends Bonuses Mid-Pandemic to Fund Diversity Programs
    • China takes aim at 4 US media companies, demanding staff, business info
    • New Army AI technology accelerates multi-target attacks
    • Biden Campaign Says It Will Continue to Advertise on Facebook: We Cannot Afford to Cede These Platforms
    • Google and Facebook face fresh fines for dominating UK advertising space
    • The European Union announces new rules to avoid monopolies
    • Man Utd target Raul Jimenez delighted with life at Wolves as £90m-rated striker draws attention from Solskjaer
    • In latest dark twist of pandemic, companies appear to be cutting wages
    • UKs competition regulator demands tougher action on Google and Facebook