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Netflix has tapped former Endeavor powerhouse Bozoma Saint John to serve as its new Chief Marketing Officer. 

Saint John, who worked as CMO at Endeavor since 2018, is replacing Jackie Lee-Joe, after she departed the streaming giant due to personal reasons, Deadline reports.

Throughout her 20-year career, Saint John has sprinkled her Black Girl Magic across  multiple global brands and industries including music, fashion and entertainment to sports, automotive and consumer goods.


READ MORE: Netflix to spend $100M to help Black business

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” said Netflix Chief Content Officer Ted Sarandos. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

Bozoma Saint John (@badassboz) will join Netflix in August as its new Chief Marketing Officer (CMO)

— We Are Netflix (@WeAreNetflix) June 30, 2020

Said Saint John: “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

Prior to joining Endeavor, she was the top branding executive at Uber after working at Pepsi-Cola North America, Beats Music and Apple.

I’m often asked how I did it; how I do it; how I’m doing it. Well, here it is!!
I’ve built THE BADASS WORKSHOP with the intention to architect the GREATEST SELF.
Are you ready to work, werk, woooorque?? Let’s go!!!

— Bozoma Saint John (@badassboz) June 22, 2020

Saint John is reportedly Netflix’s third CMO in less than a year. Lee-Joe had only been at the company for 10 months. Her exit is said to be amicable. 

“I’m so proud to have led this team and all that we have achieved together during such an extraordinary time, fostering conversations about our films and shows that brought people together all around the world,” said Lee-Joe. “I wish everyone at Netflix all the very best.”

In related news, Netflix, which has $5B in its cash reserves, will place 2 percent of its holdings with financial institutions that loan to Black businesses, theGrio previously reported.

They will begin with splitting $35M among two organizations – the newly founded Black Economic Development Initiative that will provide funding to Black banking institutions and Hope credit union, a federal credit union in the South that helps unbanked families and those who have been underserved by traditional banking institutions.

The idea came from a call to improve diversity at Netflix, which has partnered with several Black creators including the Obamas, Kenya Barris, and Shonda Rhimes who signed big contracts with the streamer. The 2019 documentary American Factory out of the Obamas production company won a Best Documentary Oscar in 2020.

Have you subscribed to theGrio’s new podcast “Dear Culture”? Download our newest episodes now!

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Tropical Storm Fay sets sights on Northeast; landfall expected Friday

Tropical Storm Fay is making its way up the East Coast, holding off of North Carolina’s shores as it heads for the mid-Atlantic and New England, where it is expected to make landfall Friday.

It was about 70 miles northeast of Cape Hatteras as of Thursday night, heading north at about 8 mph, according to forecasters.

The sixth named storm of the Atlantic hurricane season is expected to bring 3 to 5 inches of rain to mid-Atlantic states, southeast New York and southern New England, according to the National Hurricane Center (NHC).

(According to forecasters, Fay will undergo slight strengthening into Friday before the center moves inland and weakens as the storm moves north. (NOAA/NHC))

Authorities said there could be some flash flooding, but river flooding was not expected as of Thursday evening.


The NHC issued a tropical storm warning Thursday evening from Cape May, New Jersey, to Watch Hill, Rhode Island. The warning area includes Long Island and the Long Island Sound in New York, forecasters said.

Maximum sustained winds were hovering around 45 mph, with stronger gusts, but forecasters said the strongest winds primarily extend offshore.


According to forecasters, Fay will undergo slight strengthening into Friday before the center moves inland and weakens as the storm moves north.

Fay's formation Thursday means it is the earliest sixth-named storm on record, according to Colorado State University hurricane researcher Phil Klotzbach. The previous record was Franklin on July 22, 2005, Klotzbach tweeted.

Two named storms formed before the official June 1 start of the hurricane season. None of this season's previous five named storms strengthened into hurricanes.


The Associated Press contributed to this report.

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