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Getty The Jersey Mikes Sub sandwich store logo is seen in Chantilly, Virginia.

Jersey Mike’s Subs appeared to share a message on Twitter about how the sandwich shop is planning to support the Black Lives Matter movement on Monday evening. The franchise fast-food restaurant, which has about 1,592 locations across the United States, seemed to announce that they would change the name of their BLT sandwich to BLM because “Black Lives Matter.

The statement read: “We here at Jersey Mike’s are always striving for greatness. With our sandwiches, but also in our community. We have listened to the larger cultural conversation and have decided that effective tomorrow, July 1, our famous BLT: Bacon, Lettuce, and Tomato sandwich, will now be known as the BLM: Bacon, Lettuce, and ‘Mato sandwich.”

Literally what is jersey Mike’s doing. pic.twitter.com/9XohWNOa4n

— Yassir Lester (@Yassir_Lester) July 1, 2020

Jersey Mike’s, which has around 84,000 followers on Twitter, did not tweet this BLM statement. There’s also no mention of the BLT becoming the BLM on their website, or official Instagram page.

If this was a real campaign starting on July 1, their social media channels would be heavily promoting the change. While it’s not clear who created the fake Jersey Mike’s menu announcement, upon Google searching “Jersey Mike’s BLM,” one of the top sites to pop up is a 4chan bulletin board.

Congratulations to our 2020 Sub Abover Grant Recipients. Thank you for making a difference. Watch their inspiring stories at https://t.co/LeqWwQXewE.
*This was filmed in Feb 2020 pic.twitter.com/ddGJSVyvnH

— Jersey Mike's Subs (@jerseymikes) June 18, 2020

The most recent real social media post on Jersey Mike’s on Instagram was about celebrating Graduation Day. Their latest real tweet was congratulating their 2020 Sub Abover Grant Recipients. As stated on their website, “Jersey Mike’s presented the five $5,000 grants to those making a difference in their local communities. The grants are designed to help the winners make an even bigger impact. This is the third year that the company has presented the grants.”

The Fake Jersey Mike’s BLM Campaign Tricked a Lot of Twitter Members & Made for Hilarious Memes

Nobody:
Jersey Mike’s: pic.twitter.com/pkzwQqtgwR

— Andrew Hammond (@ahammTNT) July 1, 2020


While a lot of Twitter users were immediately suspicious of Jersey Mike’s ad, unable to believe the popular sandwich shop would make such a ridiculous change to their menu to support Black Lives Matter, a lot of people fell for that fake ad, shared their horrified reactions.

Jersey Mike’s marketing team in the morning trying to figure out what happened pic.twitter.com/20C0KDNH29

News Source: Heavy.com

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  • By: Andres Chavez
  • July 10, 2020
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