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The Jersey Mikes Sub sandwich retailer emblem is seen in Chantilly, Virginia.

Jersey Mike’s Subs appeared to share a message on Twitter about how the sandwich store is planning to help the Black Lives Matter motion on Monday night. The franchise fast-food restaurant, which has over 2,000 areas throughout america, appeared to announce that they might change the title of their BLT sandwich to BLM as a result of “Black Lives Matter.

The assertion learn: “We right here at Jersey Mike’s are all the time striving for greatness. With our sandwiches, but additionally in our neighborhood. Now we have listened to the bigger cultural dialog and have determined that efficient tomorrow, July 1, our well-known BLT: Bacon, Lettuce, and Tomato sandwich, will now be often known as the BLM: Bacon, Lettuce, and ‘Mato sandwich.”

Actually what’s jersey Mike’s doing.

— Yassir Lester (@Yassir_Lester) July 1, 2020

Jersey Mike’s, which has round 84,000 followers on Twitter, didn’t tweet this tone deaf BLM assertion. There’s additionally no point out of the BLT turning into the BLM on their web site, or official Instagram web page.

If this was an actual marketing campaign beginning on July 1, their social media channels can be closely selling the change. Whereas it’s not clear who created the faux Jersey Mike’s menu announcement, upon Google looking out “Jersey Mike’s BLM,” one of many high websites to pop up is a 4chan bulletin board.

Congratulations to our 2020 Sub Abover Grant Recipients. Thanks for making a distinction. Watch their inspiring tales at
*This was filmed in Feb 2020

— Jersey Mike’s Subs (@jerseymikes) June 18, 2020

The newest actual social media put up on Jersey Mike’s on Instagram was about celebrating Commencement Day. Their newest actual tweet was congratulating their 2020 Sub Abover Grant Recipients. As said on their web site, “Jersey Mike’s introduced the 5 $5,000 grants to these making a distinction of their native communities. The grants are designed to assist the winners make an excellent greater influence. That is the third 12 months that the corporate has introduced the grants.”

Jersey Mike’s has not but launched an announcement on the phony BLM assertion. Heavy has reached out for remark however didn’t instantly hear again.

The Pretend Jersey Mike’s BLM Marketing campaign Tricked a Lot of Twitter Members & Made for Hilarious Memes

No one:
Jersey Mike’s:

— Andrew Hammond (@ahammTNT) July 1, 2020

Whereas a number of Twitter customers had been instantly suspicious of Jersey Mike’s advert, unable to consider the favored sandwich store would make such a ridiculous change to their menu to help Black Lives Matter, lots of people fell for that faux advert and shared their reactions on-line.

Jersey Mike’s advertising workforce within the morning making an attempt to determine what occurred

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Costco employees sent home for wearing BLM masks

Costco customers push shopping carts through the parking lot of a Costco store on March 13, 2020 in Richmond, California. (Photo by Justin Sullivan/Getty Images)

Ever since Costco began requiring all employees to wear masks in late April, workers have been allowed to rock face coverings that feature rainbow flags, fun designs and slogans of their choice. But over the last month employees wearing Black Lives Matter apparel say they’ve been unfairly targeted by management.

READ MORE: Starbucks will now allow employees to wear BLM gear following backlash

According to Buzzfeed, employees at several of Costco’s nearly 550 US warehouses claim that despite its public statements about supporting Black employees following the death of George Floyd, behind the scenes the company has been punishing staff for supporting BLM.

They are using a policy that prohibits political and controversial attire. The policy was read by managers at internal meetings to discuss it and recorded by employees.

It reads:

Given the current social and political climate, we recognize that applying these guidelines can be challenging when it comes to pictures and writing on clothing and other items. To maintain the standards going forward, we expect that attire will be free from pictures or writing or items deemed political or controversial in nature.

One frustrated worker even took to social media to post a strongly worded letter of resignation to the company’s CEO, while another started a petition that’s already gathered nearly 1,800 signatures seeking to “Stop Costco From Silencing Black Lives Matter!

Following Floyd’s murder and the social justice uprising that it sparked, the company’s CEO, Craig Jelinek, wrote to employees assuring them that the company remained “committed to taking care of our employees, building a diverse workforce,” and “treating each other in a fair, honest, respectful and inclusive way.”

But when Niko Bracy, a cashier at a Costco warehouse in Louisville, Kentucky, found out that six of his colleagues were sent home just for wearing Black Lives Matter masks, he penned a public letter to Jelinek announcing his resignation.

“As a citizen of the United States of America, I have a right to refuse to dedicate my time, my labor, and my talents to a company that believes I am essential enough to risk my life, but not essential enough to stand against my death,” he wrote.

!!!UPDATE!!! I sent this letter directly to the Costco HR department, As well as to the CEO Craig Jelinek. Craig…

Posted by Niko Bracy on Saturday, June 27, 2020

Since then many others have come forward to say that what happened at that one store is far from an isolated incident, highlighting the hypocrisy of what Costco is saying to the public versus their actual position towards Black employees and their allies.

While Jenelik flew out from Seattle to Louisville to address the workers unease with the policy, nothing was resolved, say those workers who left the meeting feeling more frustrated than ever.

Read More: Target, MTV blocked ads from appearing near BLM, George Floyd content

“He just sincerely doesn’t get it,” one of the employees in the meeting said.

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